Officials at the UK Betting and Gaming Council (BGC) are praising Snaphcat’s recent decision to allow end-users to opt-out of seeing gambling advertisements on the platform. It’s a significant move for Snapchat and it’s one that other social media platforms will likely follow in the future.
The move towards allowing Snapchat users, who tend to skew on the young side, the ability to block gambling ads was part of a larger effort by the social media outlet to conform with the BGC’s updated Industry Code for Socially Responsible Advertising. That code states that gambling ads on social media mu