Caesars Sportsbook unveiled
Caesars Entertainment completed its $4bn takeover of sportsbook operator William Hill in April this year. As part of that acquisition, Caesars CEO Tom Reeg revealed that the company intended to rebrand William Hill’s US-facing sportsbook with the aim of expansion in multiple states.
Caesars finally unveiled that rebranded sportsbook on Monday, confirming that the mobile app is live in eight states. To publicize the new Caesars Sportsbook, the operator posted a promotional video to Twitter featuring actor-comedian JB Smoove, the face of its new advertising camp