Intelitics, a California-based performance marketing and analytics platform provider has been approved to work with license Michigan gambling operators by the Michigan Gaming Control Board. This comes after the Board granted the company a vendor permit during a recent session.

Intelitics offers a suite of products that allow gambling operators to track and analyze a myriad of metrics in real-time across a single platform. The company also customers to to streamline tracking, automate reporting, and expand customer acquisition channels in real time with a single click.

Commenting on the prospect of operating in a new market and the importance of player acquisition in SBC Americas, Intelitics CEO Alan Stone said, “We are thrilled to have been awarded a license by the Michigan Gaming Control Board and to be able to partner with licensed sports betting and casino operators in the state for the first time.

“There are tremendous opportunities for operators launching into regulated states such as Michigan, but already we are seeing customer acquisition costs spiraling. To succeed in the long term, operators must find a more cost-effective way to acquire players.

“Our platform provides the real-time data, insight and reporting that operators need to do just that across all the channels they use to market to players. Operators in New Jersey, Pennsylvania and Colorado have already taken advantage of this, and now those in Michigan can too.”

With the Michigan vendor permit in hand, Intelitics is now operating in four US States including Colorado, New Jersey, and Pennsylvania.

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