Caesars Entertainment is relaunching it mobile sports betting app, Caesars Sportsbook, as part of an effort to unify its sport betting properties across one app. Along with the re-launch, Caesars Entertainment is rolling out a multi-million dollar marketing campaign to pump its sports betting products to the growing population of US sports bettors.

One of the main goals of the new campaign for Caesars is to integrate its recently acquired William Hill assets into its bigger picture. This effort isn’t going to be as hard as it could have, given the fact that William Hill was running the sportsbooks at its properties across the country. Not surprisingly, the new app will be operating on William Hill’s Liberty platform.

One of the key goals of this move by Caesars is integrating its Caesars Rewards program into the mobile sports betting marketplace. In a statement reported on by SBC Americas, Tom Reeg, CEO of Caesars Entertainment commented on the new plan saying, “We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience.

“Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

The newly re-branded Caesars Sportsbook will be available to players in Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia.

As part of the relaunch promotions, Caesars will be offering players free bets of up to $5,000 on the app.

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